About Us

In the future people don't drink juice with 40+ grams of sugar. Loom "Juice From the Future" is here and about to disrupt the juice world! We get it! You want real juice, but with a fraction of the sugar and calories of our current options. It's JUICE WATER. So simple, yet so satisfying. No Added Sugar, Non GMO, Gluten Free, Vegan, Kosher. Each bottle is filled aseptically which allows us to provide a better flavor, better color and best overall product our for our customers.

When founder Bill Butrymowicz was 7 years old, his father started a beverage distribution company out of their garage. Over the next thirty plus year he was immersed in the beverage industry. The information and wisdom passed down from industry lifers inspired him to create Loom. Short for "heirloom" a gift passed down through generations, Loom pays respect to the veterans that have given their life to the industry.

After pouring his son a glass of orange juice and cutting it with water, he noticed the lack of innovation and staleness in the juice category. People love juice, they just don't want to consume 40+ grams of sugar while doing it. His thought was simple lets create a low sugar, low calorie, all natural juice water beverage that's also cool!

Plastic waste is the #1 environmental concern for consumers today. Far-off future commitments are not enough. Loom is proud to be certified Plastic Neutral, which means that for every bottle of Loom sold, we fund the removal of the one-bottle equivalent of plastic waste from the environment, reducing our plastic footprint to net zero.